About us

Founded by New Yorkers, for New Yorkers.

Founded in 2003, we are driven by the goal to create a clothing brand for the New York City neighborhoods we love, and to give back with our products.

“The city that never sleeps.” - Frank Sinatra

How We Give Back
5% of every purchase going to The Food Bank for New York City. Go to https://www.foodbanknyc.org/ to learn more.